Thanks to our experience as beverage distributors for over 140 years and the evolution that the company has undergone over time, we can say that we have an in-depth knowledge of the different sales channels in which our products can be distributed.

Personal selling is a type of commercial communication widely used in the B2B (Business to Business) field. Among the virtues of this form of selling we find its power to adapt to the needs of the client. In this way we address each potential buyer in a different way depending on the needs of the buyer or his sector.

In order for our distributors to advance and grow with us, we are obliged to advise, facilitate and offer the best digital tools and online functionalities to achieve these objectives. Each channel and each sales format (B2B, B2C) have implicitly a series of characteristics, which we consider necessary to comply with in order to achieve success, and which we openly transmit to our professional clients with a clear objective: the maximization of benefits and growth.